Step 1 of 10 - Business Information 0% NameThis field is for validation purposes and should be left unchanged.Business Information - Help us understand your business and its online presence.Business Name(Required)Website URL(Required)Primary Contact Name(Required)Email address(Required) Phone NumberWhat industry does your business operate in?Briefly describe your business and what makes it different from competitors.How long has your business been operating? 1 - 3 Years 3 - 5 Years 5 - 10 Years 10+ Years Business Goals & Objectives - Let's identify what success looks like for your campaign.What are your main objectives for SEO & GEO?(Required) Select All Increase website traffic Generate more enquiries or leads Increase online sales Improve local Google rankings Appear more frequently in AI search answers Increase brand awareness Outrank competitors Improve Google Business Profile visibility Which products or services are most important to promote?(Required)What is the primary action you want website visitors to take?(Required) Select All Call the business Submit an enquiry form Purchase online Book an appointment Visit a physical location Request a quote Other Other (please specify):Do you have specific sales, lead or growth targets?How will you measure campaign success? Target Audience & Locations - Understand who your ideal customers are and where they are located.Who is your ideal customer?(Required)Do you primarily target businesses or consumers?(Required) B2B – Businesses B2C – Consumers Both Which geographical areas would you like to target? Include suburbs, cities, regions or countries.What is your business's service area?(Required) Select All Local suburbs City or metropolitan area Regional Statewide Australia-wide International Do you have physical locations customers can visit?(Required) Yes No List your business locations or service-area offices.Are there any areas you specifically do not service? Products, Services & Keywords - Discover how customers search for your business.List your main products or services in order of priority.(Required)What keywords or search phrases would you like to rank for?What questions do customers frequently ask before purchasing?Are there seasonal products, services or promotions we should consider?Are there any keywords or services you do not want to target?What are your highest-value or most profitable services? Competitor Analysis - Understand your market and competitive landscape.List up to five main competitors and their website addresses.(Required)Which competitors appear prominently in Google search results?Are there competitors you particularly want to outrank?What competitive advantages does your business offer?(Required) Existing SEO & Marketing - Review your current digital marketing activity.Have you previously invested in SEO?(Required) Yes, currently Yes, previously No Unsure What activities were undertaken and what were the results?Are you currently running Google Ads?(Required) Yes No Previously What other marketing channels are you using? Select All Google Ads Meta Ads Social media Email marketing Content marketing Print advertising Other None Other (please specify):Are there existing SEO reports, keyword lists or audits you can share? Yes No Unsure Have you experienced a significant drop in website traffic or rankings? Yes No Unsure GEO & AI Search Visibility - Identify opportunities for your business to appear in AI-generated recommendations.Would you like your business to be discovered through AI search platforms?(Required) Yes No Unsure – please advise Which AI search platforms are most important to you? ChatGPT Google AI Overviews / AI Mode Gemini Perplexity Microsoft Copilot Unsure What questions would you like AI platforms to recommend your business in response to?(Required)Are there any industry publications, directories or trusted websites that mention your business?Do you have customer testimonials, case studies, awards, certifications or other evidence of expertise?Who within your business can provide expert information or approve technical content? Website Content & Development - Understand your website's capabilities and content resources.What platform is your website built on? WordPress / WooCommerce Shopify Wix Squarespace Custom-built Other Unsure Other Other (please specify):Are you happy for us to make changes to your website's content and structure?(Required) Yes Yes, with approval first No – recommendations only Who will approve these website content and changes?Can new pages, blog articles and FAQs be created as part of the campaign?(Required) Yes Yes, with approval first No – recommendations only Who will approve these website content and changes?Do you have existing photos, videos, testimonials or case studies we can use? Photos Videos Testimonials / Google Reviews Case studies Brochures Other None Other (please specify):Are there any brand guidelines, compliance requirements or restricted claims we should follow? Google & Analytics Access - Identify which tools are already configured. Access can be arranged securely after onboarding.Which of the following do you currently use? Google Analytics 4 Google Search Console Google Business Profile Google Tag Manager Google Ads Bing Webmaster Tools Semrush Other SEO tools Unsure Other (please specify):Do you have administrator access to your website?(Required) Yes No Unsure Do you have access to your domain DNS settings or hosting provider?(Required) Yes No Unsure Do you have a Google Business Profile?(Required) Yes, one Yes, multiple No Unsure Are website enquiries, phone calls or online purchases currently tracked?(Required) Yes No Unsure Who should we contact to arrange access to the required platforms? Reporting & Communication - Establish how we communicate and report campaign progress.What are your most important reporting metrics?(Required) Select All Keyword rankings Organic website traffic Enquiries and leads Online sales and revenue Google Business Profile performance AI search visibility and mentions Conversions What email address should we send your campaign reports to?(Required) Is there anything else we should know before developing your SEO & GEO strategy?